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Access research and benchmark studies about direct mail, target audiences, brand-building and consumer insights about how mail works in the media mix.

fast.MAP Marketing Gap Tracking Study

Now in its seventh year, the fast.MAP Marketing Gap Tracking Study helps marketers discover the truth about how consumers respond to marketing messages.

Written in conjunction with the Institute of Promotional Marketing, this report will help you avoid the gap between marketing assumptions and consumer reality. Discover consumer preferences as they emerge, while avoiding wasting budget on unpopular fads.

Read the fast.MAP Marketing Gap Tracking Study.

Best practice

Campaign objectives

Future trends

Home shopping

Industry sector

How mail is consumed

Mail and the environment

Media mix

Target audiences

Transactional mail

  • Great statements - well-designed transactional mail
  • Transactional mail in the financial services sector
  • Transactional mail in the local government sector
  • Transactional mail in the telecoms sector
  • Transactional mail in the utilities sector

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