APA advantage study – automotive sector

This Association of Publishing Agencies (APA) study, conducted with Millward Brown and Royal Mail, interviewed two consumer groups about 15 customer magazines in the automotive sector to understand their impact.

Findings include the fact that automotive magazines tend to hold readers' attention for longer than other customer magazine sectors, with an average reading time of 30 minutes. They also help increase brand affinity and often generate word of mouth or prompt consumers to carry out further research online.

This research overview also highlights readership demographics and the return on investment on customer magazines for people who are interested in cars.