Direct marketing – environmental performance specification

This leaflet from the DMA explains PAS 2020 - the first BSI-accredited environmental standard for direct marketing companies. It outlines how to achieve PAS 2020 certification, and the benefits for your business of meeting these environmental objectives.

Areas covered include:

• Designing for recycling; making effective use of inks; using mailing houses that manage their environmental impacts.

• How you can get PAS 2020 certification, including modifying your current procedures, whatever your company size.

• Online support tools

The document also sets out the benefits of PAS 2020 certification for direct marketers to telemarketers, and explains how increased efficiency can help reduce waste and cut costs.