Direct mail working for a car insurance company

This return on investment (ROI) report from the BrandScience Knowledge Bank demonstrates how direct mail is more cost-effective than either TV or online media at driving online response for car insurance quotes and renewals. 

The analysis looks at the contribution of different media channels – such as key words and TV – to driving online insurance quotes and compares cost per quote for different media too.

It also highlights how direct mail works for customer retention campaigns in the competitive motor insurance market.