MMC>Knowledge centre>Research>Mail in the 21st Century
What happens to mail once it has gone beyond the letterbox? Young adults and busy young mums are among the people who tell us how they feel about mail, how they consume it and how it organises their lives in these short films from Quadrangle.
How do people respond to their post? We find out how it has the power to surprise them, how it offers a very personal service and how it plays an important part in their daily life.
What makes people remember post? Consumers tell us about the types of mail that make a lasting impression, whether it's colourful envelopes, friendly language or a piece of post that's personalised.
Mail helps busy mums break up their day. Here, they talk about what makes them respond to mail, how it helps them organise their time and how it can influence their buying decisions.
Post can help people to find a good deal on products and services – whether they're new or existing customers – and help to develop a lasting relationship with a brand.
Mail from companies makes customers feel valued and helps build lasting brand relationships, particularly if it offers extras such as coupons or free gifts, as the consumers in this film illustrate.
Whether it's letters from the bank, party invites or plain old bills, mail has a long shelf life in the home and reminds people to do the important things in their daily life.
Discover more about what makes under-mailed young adults and tech-savvy teens respond to direct mail – and what prompts them to buy from their favourite brands and engage with new ones.
People put their post in all sorts of places. We reveal how mail has a lasting impact as it travels around the home, whether it's acting as a reminder or providing a few minutes of relaxation time.
The email generation still loves to get post and consumers of all ages share how a piece of mail often prompts them to go online or shop in high street stores, as well as keep track of their finances.