MMC>Knowledge centre
Knowledge centre
Read exclusive research, consumer insights and key facts, or use our media tools, to help you use mail effectively in your marketing mix. It's all free to view and download.
MMC Infobank Resource Centre
Our Infobank Resource Centre in WC1 offers free expertise and media tools to help you plan your direct mail and integrated campaigns. We are open Monday to Friday, from 9am to 6pm. Find out more about Infobank services.
Research
Reports from the APA, Hall & Partners, Millward Brown and Pitney Bowes examine the use of mail in integrated campaigns and reaching target audiences.
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Facts & figures
Get valuable downloadable data about marketing trends and media consumption in different industry sectors and channels and by audience.
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Case studies
Look at successful multi-channel campaigns from agencies across the world, from their objectives, through to the execution and results.
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Expert advice
Event-trigger marketing, print vs. digital catalogues, volunteered personal information – our industry experts cover all these topics and more.
Read Expert advice
Presentation-ready
Get fast facts on sensory branding for online media, word of mouth marketing, targeting the teen market, and how mail works with other media.
Presentation-ready content
Useful tools
Use our Catalogue Critique tool to assess your catalogue's impact or our Response Rate indicator to help work out the potential response to your mail campaign.
Use our media tools