MMC>Knowledge centre
Knowledge centre
Read exclusive research, consumer insights and key facts, or use our media tools, to help you use mail effectively in your marketing mix. It's all free to view and download.
MMC Infobank Resource Centre
Our Infobank Resource Centre in WC1 offers free expertise and media tools to help you plan your direct mail and integrated campaigns. We are open Monday to Friday, from 9am to 6pm. Find out more about Infobank services.
Research
Reports from the APA, Hall & Partners, Millward Brown and Pitney Bowes examine the use of mail in integrated campaigns and reaching target audiences.
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Facts & figures
Get valuable downloadable data about marketing trends and media consumption in different industry sectors and channels and by audience.
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Case studies
Look at successful multi-channel campaigns from agencies across the world, from their objectives, through to the execution and results.
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Presentation-ready
View insight films about word of mouth marketing and how to target teens or find quick quotes on how mail works with other media.
See Presentation-ready content
Expert advice
Create compelling coupons and catalogues, learn
how to make your mail carbon-neutral, and read experts' recommendations on effective marketing in a recession.
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Useful tools
Use our Catalogue Critique tool to assess your catalogue's impact or our Response Rate indicator to help work out the potential response to your mail campaign.
Use our media tools