BDO Stoy Hayward LLP customer magazine case study

Financial institution BDO Stoy Hayward hired John Brown Publishing to change its brand image from 'old and stuffy' to 'fresh and innovative'.

It came up with a thought-provoking magazine called '33 Thoughts', which provided serious business advice and commentary to time-poor readers - CEOs and CFOs.

The magazine created a real point of difference for BDO Stoy Hayward and has been extraordinarily successful, winning several industry awards including the APA Customer Magazine of the Year.