Cadbury Pocket Game Matterbox case study

Leading chocolate manufacturer Cadbury launched a Spots Vs Stripes campaign in a bid to associate fun and games with the brand. But beyond TV and digital, how could they give the integrated campaign some physicality?

Two pocket-sized games – Egg-a-thon and Flick Racer – which were created to be self-contained, sustainable and designed for 2+ players.

Some 12,000 Matterbox subscribers were mailed the games and asked to vote for the better of the two games online.

The result  was a huge level of engagement and participation which generated improved levels of positive sentiment towards Cadbury.

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