Change4Life direct mail campaign

New Year’s resolutions may go in one year and out the other but setting realistic goals, on the other hand, is much more effective. The latest offering from the Government’s Change4Life campaign to combat childhood obesity is a bold and bright piece of direct mail.

Its bite-sized guides are easy to digest and prompt families to interact with the mailing by entering prize draws, filling in questionnaires or spinning the ‘Snack Swapper’ wheel to choose healthier alternatives to sugary bites.

EHS Brann, the agency responsible for the COI’s Change4Life activity, has delivered a thoughtful mailing that has caught the imagination of its target audience, so much so that over 34,000 people who have received the programme have interacted with it.