MMC>Knowledge centre>Case studies>Chevrolet 'The ad you would keep' direct mail and social media campaign
Chevrolet 'The ad you would keep' direct mail and social media campaign
Date: 03 October 2011
Around 2,000 specially selected racing fans were enthralled when they received a personalised advert for the new Chevrolet Omega Fittipaldi.
WMcCann commissioned racing legend Emerson Fittapaldi - for whom the new car was named - to autograph centrefold adverts for the new car in an automotive magazine. Each advert was personalised with the name of a subscriber and the magazine was then mailed out to them.
The ad gave recipients a personalised URL address so they could then watch a video of Fittapaldi signing their advert and saying their name, which could then be shared on Facebook, Twitter or other social media sites.
To read this case study in full, click the 'download' button below.