Crissy Crisis direct mail case study

On the basis that a bit of fun in a financial crisis can lift the spirits, Spanish agency D6 created Crissy Crisis, a finger puppet which it mailed out to clients and opinion formers in the country's mainstream media.

Crissy's job was to help out in potential financially embarrassing situations. Say, in a bar, if the round was too big for someone's budget, just waving a Crissy-covered finger at friends alerted them to the situation.

A website – www.lacris.es – was created, and within two weeks, with no media investment, Crissy became a star on TV, radio and the internet, and even had her own Facebook profile.

The microsite got 7,000 hits and D6 found themselves talked about in front of millions of people, an outstanding return on idea.