Sainsbury's direct mail case study

Sainsbury's wanted to persuade customers of the benefits of its organic food range. Its mailing to Nectar loyalty card holders was supported with a selection of money-off coupons tailored to each customer’s previous spending patterns.

This lovingly crafted execution by Tullo Marshall Warren is spot on, communicating quality as well as variety before you read even a single word. Its success also prompted a round of further promotional activity to Sainsbury's shoppers, including online banners, point of sale and carrier bags for life.