The Glenmorangie Company direct mail case study

This integrated marketing campaign saw whisky producer Glenmorangie make use of email and direct mail to launch a limited edition single malt whisky and improve its database at the same time.

An initial mailer aroused interest by telling the first part of a Viking legend, which is then revealed in full when customers visit a microsite online.

This Story UK campaign was about as direct as it gets, but was executed with great panache and delivered an uplift in new member registrations and a solid ROI.