Landrover USA direct mail case study

Agencies Wunderman and YR Brands sent out a mailshot to a group of small business owners in the U.S. which included a tea bag.

Tea and tax avoidance have been synonymous in the US ever since a certain get-together in Boston Harbour in the eighteenth century.

Getting together over a cuppa with your local Land Rover Dealer to save a few thousand dollars in tax made for an attractive proposition to this target audience. It also delivered a hefty ROI of 54%.