M and M Direct case study

Mail order and internet retailer M and M Direct wanted to increase sales, improve response rates and raise the value of the orders it received for its branded mens' and womens' clothing.  

The company took a two-pronged approach and set out to measure the difference in ROI that an integrated mail and email campaign could deliver. It sent out 3 million mail order catalogues, then followed up with targeted offers and messages, based on a segmented customer database.

The integrated strategy worked and netted the company improved response and conversion rates, plus an increased order value for its goods.