O2 B2B direct mail case study

This mail campaign for O2 UK aimed to increase awareness, acceptance and usage of business text messaging.

Archibald Ingall Stretton created a large A1 mailpiece that folded down to A4 for posting. When it was unfolded by the recipient, the paper spelt out in large lettering: ‘It’s hard to miss a text message'.

It's a clear demonstration of the benefits of using SMS to IT directors who usually rely on email.

The campaign achieved 104 strong leads with one big win.