Mothercare PLC (Early Learning Centre) ‘Jack and the Beanstalk’ direct mail and online campaign

In a bid to persuade parents to buy birthday presents from Mothercare’s ELC and encourage parents and children to engage with the brand for longer, Partners Andrews Aldridge created an innovative campaign.

Centred around the fairytale of ‘Jack and the Beanstalk’, the campaign saw the creation of mailings and online activities with a personalised twist.

Costing just just 60p per pack, so far the campaign has generated £7,553,280, with a response rate of over 17% and ROI of 13:1.

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