Nielsen What's hot in direct mail – August 2009

Insurance is an unexciting household spend but Direct Line made it less of a chore by offering hefty discounts for contents and buildings insurance to its existing car insurance customers. Recipients couldn't miss the offer either – it was big and bold on the red and white branded envelope. A 100% engagement rate put Direct Line top of August's consumer poll. Check out the rest of the winners:

Direct Line home insurance - personalised mail to existing customers
Specsavers' door-drop with coupon and BOGOF offer
Virgin Media door-drop for TV, home phone and broadband
Lidl door-drop for supermarket products
NSPCC supporters' newsletter
British Heart Foundation raffle for prospects
BSkyB door-drop for Sky Plus 
BMW customer mailing and product brochure
Sportech prospect mailing for football pools
SAGA prospect mailing for home insurance services

Who votes for the top 10 in direct mail?

Nielsen's What's hot in direct mail is a unique new ranking of the UK’s top 10 direct mail campaigns, voted for each month by an independent panel of 10,000 UK consumers. Download the PDF for the full results.

Access previous Nielsen What's hot in direct mail reports

What's hot in direct mail July 2009, June 2009, May 2009