Nielsen What's hot in direct mail – October 2009

Supermarket staples proved a popular draw for October 2009. Unilever's imaginative iron-shaped mailer was a powerful promotion of the FMCG company's new laundry products and customers could redeem their vouchers online or in-store.

Waitrose also pushed consumers through its store doors, announcing the launch of its recession-beating Essentials range to existing customers with a booklet packed with discounts.

Check out the rest of Nielsen's top 10 in direct mail:

• Unilever's prospect mailing promoting Comfort laundry products
• Waitrose's discount vouchers for its new Essentials products 
• Four Paws's supporter mailing for this stray animal charity
• Boots' coupon booklet for its loyalty card holders 
• Farmfoods' sales promotion for frozen chicken products
• Consumer Info Centre's catalogues and brochures prospect mailing
• Oxfam's Christmas gift catalogue for the charity's Unwrapped campaign
• WRVS's prospect mailing and prize draw for older people's charity
• Clifford James's multi-product mail order catalogue 
• Patra Selections' catalogue promoting women's luxury clothing 

Who votes for the top 10 in direct mail?

Nielsen's What's hot in direct mail is a unique new ranking of the UK’s top 10 direct mail campaigns, voted for each month by an independent panel of 10,000 UK consumers. Download the PDF for the full results.

Read previous Nielsen What's hot in direct mail reports

What's hot in direct mail August 2009, July 2009, June 2009, May 2009