What's hot in direct mail - March 2010

It's a smorgasbord of sectors this month, as our top 10 for March 2010 spans food products to charity fundraisers, garden goods to home insurance, and new cars to weekend travel deals.

But mum's definitely hotfooted it to Iceland, as the high street food retailer's fluorescent sales offer tempted the whole family with discounted food, money-off coupons plus a free cinema ticket for the kids.

Macmillan Cancer Support's similarly eye-catching fundraiser contains a letter from one of the charity's nurses and explains the invaluable work they do, while asking for a modest £2 monthly donation.

And who says there's no such thing as a free lunch? That's precisely what Warner Leisure offered customers when they booked their weekend break.

Check out Nielsen's top 10 in direct mail:

• Iceland Frozen Foods customer mailing

• Macmillan Cancer Support door drop

• Van Hage Garden Company door drop

• Pia Jewellery  prospect mailing 

• Cotswold Collections mail order prospects

• Waitrose customer mailing

• Melbicks Garden Centre door drop

• Chevrolet UK prospect mailing

• Castle Cover prospect mailing

• Warner Leisure Hotels prospect mailing

Read previous Nielsen What's hot in direct mail reports

What's hot in direct mail February 2010, January 2010, Annual Review 2008-2009, October 2009,  August 2009, July 2009, June 2009, May 2009