Nissan NOTE direct mail case study

Car manufacturer Nissan wanted to encourage enquiries and test drives by highlighting how the NOTE – which is popular with families with young children in the UK – has been designed to make people’s lives easier.

To dramatise in a simple, cost-effective way how the car is full of ingeniously helpful features to make everyday driving a joy, Tullo Marshall Warren created a mailing pack under the banner, ‘Whatever it takes to make life less complicated’. Inside was a token on a key ring that can be used for supermarket trolleys when you don’t have a £1 coin to hand – ideal for the type of shopping trips that busy families go on.

Although the results are still being measured, this intelligent campaign is already showing a ROI of 1.2:1.