Oktobor golden turd case study

Adland covets awards. So when you send a creative director at a leading ad agency what looks like an award but turns out to be a turd, it’s bound to make an impact. New Zealand post-production company Oktobor used this B2B mailing to highlight the quality of its work to a target audience of agency decision makers. The aim? To ensure that leading Auckland ad agencies chose Oktobor over other facility houses to make the final touches to their TV commercials.

The direct mail piece consisted of a branded velvet bag containing a highly polished pooh in solid brass which, incidentally, ended up having a long shelf life too - some recipients even displayed it next to their Cannes Lions awards.

Although it’s too early to measure the campaign's ROI, the team at Oktobor was flooded with emails, phone calls and texts congratulating them on the idea.