Renault UK 'Renault Driving School' direct mail campaign

Proper targeting, understanding our audience and superb creative work can deliver exceptional returns.

This case study from Publicis Dialog on a campaign created for Renault demonstrates just that.

A personalised form was delivered to driving instructors on a clipboard and smashed the automotive brand’s target of 80 sales with a whopping 1,549 Clios purchased.

The campaign achieved a sales conversion rate of 3.5% and won £17.7 million of business, a return on investment of 40.96:1.

This campaign took the ‘Best of the Best’ top honour at the Marketing Agencies Association Best Awards 2011.

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