Tri-Direct direct mail case study

Research by media agency Tri-Direct reveals how door-drops can prompt considerably higher online response rates than previously thought.

The agency spent 12 months gathering and analysing data, creating a postcode-level snapshot of online responses to door-drop campaigns from different areas. From this, the agency was able to conclude that door-drops were 50% more successful than previously thought. Its findings persuaded an insurance company to reinstate mailings as part of its media mix.