Virgin Trains case study

This 2007 Virgin Trains campaign highlighted the company's green credentials.

A simple yet striking letter was sent out to travel agents, dramatising just how much better travelling by Virgin Trains is for the environment than using cars or airplanes.

In the letter, the word 'atmosphere' was cut out so travel agents would have to look at 'the air' to read it. This would make them recall the most important reason for recommending Virgin Trains to their customers.

A striking, relevant and unique campaign from Craik Jones Watson Mitchell Voelkel, UK.