Your questions answered

Expert advice

We ask experts to tackle tricky questions such as how mail works with mobile and how to persuade customers to opt-in to marketing comms, as well as business-specific problems.

The power of trigger marketing

Life-changing events such as a birth of a baby trigger a desire to buy. Strategy director and Occam Direct Marketing, Scott Logie gives pointer on how technology can help marketers identify such events and use this knowledge to create campaigns that deliver results.

Read: What is event or trigger marketing and how does it work?

Catalogues, mail order and customer magazines

Charity marketing

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Data

Environment

Brand and integrated marketing

Matter box

Marketing in a recession/upturn

Measurement and testing

Media mix

Sensory marketing

Transactional mail


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