MMC>Knowledge centre>Expert advice>A beginner’s guide to customer acquisition
A beginner’s guide to customer acquisition
Author: Nick Rawlings, Lands' End
Date: 01 August 2011
Every business needs a strategy for finding new customers if it is to grow and flourish – just ask Lands’ End.
The clothing retailer, which sells online and via mail order, recently launched an acquisition programme which has resulted in a 60% increase in new customers, while also cutting cost per acquisition by 8%.
We asked marketing manager Nick Rawlings to share the secrets of his success.
To read his advice in full click the download button below.