Copy that sells

Your catalogue or website may look fantastic but unless the copy captures the imagination of your potential customer, they'll lose interest. Mel Henson, copywriter and founder of Copy That Sells, delivers an invaluable copy strategy presentation in which she uncovers the tricks of the trade and the common pitfalls of copy writing.

Areas covered include creating search engine-optimised copy, using the classic AIDA sales structure to craft your piece, and why it's important to remember that customers (like most people) are interested in themselves, which is why copy needs to reflect that with a high 'you' ratio.

This presentation was given at the MMC Effective Catalogues for Multi-Channel Marketing workshop on 3 September. If you are interested in attending future sessions, please email us.