How customer magazines can create a two-way communication

Keith Grainger of customer publications company Redwood Publishing, shares his expertise on how magazines and e-zines can create a powerful dialogue with an audience and extend a brand relationship.

Using case studies from Redwood's extensive magazine stable, Grainger details how Virgin Media's popular Electric! magazine drives traffic to the media company's supporting e-zine, citing positive reaction from the magazine's 400,000 readers.

He also looks at how Royal Mail's Contact magazine positions the company as an innovator in creative direct marketing to 25,000 of the UK's top advertisers; plus shows how Mazda's Zoom-Zoom succeeds in appealing to car buyers in 17 different countries and eight different languages.