Give your bills a makeover

The humble monthly or quarterly bill is a largely untapped opportunity to build brand awareness, cross-sell and increase loyalty. Transactional experts Billington Cartmell deconstruct a utility bill, an online bank statement and a mobile statement application to highlight ways to clarify key information and find opportunities to cross-sell other products and services.

And it's not just about sales opportunities - 72% of calls to utility companies and 78% to credit card companies are questions regarding bills or information in them. This has a major impact on customer relationships.

Similarly, only 12% of people understand their energy bills. A lack of understanding not only causes churn, but means people often delay payment.

And don't forget that a well-designed bill will be read and filed for future reference, helping to create a lasting impression and extend the relationship with your brand.