Google's direct mailer is forward-thinking

Internet marketing has become so rampant and commonplace that one business drowns out the others’ messages – so no-one is really heard.

So it's really not surprising that a digital superbrand like Google uses offline channels like direct mail to win over new customers and boost sales.

In this informative feature, AccurateLeads discusses why so many people prefer to receive offers by post - and how the conversation can then be successfully continued online.

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