How can clients get the most out of an agency pitch?

Choosing a new agency is a crucial decision for any business, with major long-term consequences.
Chris Cowpe, co-founder of The Caffeine Partnership, offers advice on how to ensure that your clients have a better chance of finding the right agency partner.

Starting at the early stages, when would-be clients should be drawing up the criteria by which to choose the agency, Chris moves through the pitch process itself, which will involve time-consuming tasks, such as giving pitch agencies access to your organisation and getting to know them outside of the formal presentation to see whether your working styles are compatible.