How to get the most out of your marketing activity in a recession

Melanie May asks three industry experts to share their views on marketing during a downturn and how to ensure your business comes out the other end intact.

Alex Cacouris, head of marketing at Subway UK & Ireland, Mazelle Siton, head of insight at OMD Insight and Lesley Tadgell-Foster, managing director of Shelfline have some inspiring and surprising advice. They warn of the dangers of price cutting, the importance of better targeting and how to get the most out of your marketing budget.