How sales letters can build your business

In an exclusive series for Royal Mail, chartered marketer and CIM fellow Dee Blick shares extracts from her latest book, 'The Ultimate Small Business Marketing Book',  which rocketed to number one in Amazon's business chart within 48 hours of its launch.

In this extract, Blick explains why you should master the art of writing sales letters to stand out from the crowd and ultimately deliver sales.

You can buy Dee’s book on Amazon, at any bookshop in the UK or order a signed copy via her website themarketinggym.org. Dee has 28 years marketing experience and is the marketing columnist for Financial Mail Women's Forum, part of Mail on Sunday.