How to be a winner in the recession

Times are tough but now isn’t the time to put the squeeze on your marketing spend, says Louella Miles, co-author of Conversations with Marketing Masters. She takes a look at the lessons of previous economic downturns to explain how your company can be a winner in this one.

In fact, it may be a once in a lifetime opportunity to leapfrog over the leaders in your sector by boxing clever and using new thinking to ensure your firm prospers. So what’s the key? Her advice is to innovate and get more creative with your marketing, tapping into your customer behaviour to provide a genuine product experience.