How to get the best from your Christmas catalogue

More and more brands have started producing Christmas catalogues and gift guides to market their wares.

But what makes a good Christmas catalogue? Julie Goodair and Jo Cotton of Publicis Blueprint, whose clients include Asda and Cath Kidston, share their tips for creating an engaging publication.

Among the topics covered:

• Figuring out who your audience will be

• Creating marketing hooks that will catch your customers' attention

• Taking an editorial approach to your catalogue

• Distribution channels

Click the link below to download the full article.