How to give your brand a signature sound

Marketers should ensure their brands are heard, writes Julian Treasure, chairman of The Sound Agency and author of The Sound Business.

Hearing is our primary warning sense, so sound penetrates very deep, very fast. This immediacy offers huge opportunities for businesses to design with sound, to create complete customer and brand experiences.

By optimising sound on the telephone, defining a consistent brand voice and creating appropriate soundscapes in commercial spaces, companies can capitalise on this important sense, giving brands lasting impact and helping increase sales.