Turning your packaging green

As packaging chokes landfill sites up and down the country, INCPEN's 'Consumer Attitudes to Packaging' survey shows consumers want less of it. So how do you achieve brand recognition with packaging while addressing green concerns?

Our team of experts from O2, Feel, Interbrand and the Waste and Resources Action Programme (WRAP) offer their advice and solutions. These include sending recycling bags with new products to encourage customers to recycle their old ones, reducing the size of boxes and containers, and making the packaging itself reusable.

With practical examples from O2, Nokia, Lenor, Veuve Clicquot and Grolsch, they prove that the new ‘eco order’ creates amazing opportunities for brands to stand out, both visually and via associated behaviour.