How to write compelling copy that’s easy for prospects to read

Want to know how to write compelling copy that’s easy for your prospects and customers to read?

KISS them! While some people equate this acronym with ‘Keep it simple stupid’, I prefer to use ‘KEEP IT SIMPLE SWEETHEART!’

Clarity is extremely important in writing marketing content – be it a brochure, blog, direct mail piece or Web site. You want to create a conversation between you and your audience, but how to you do that when you’re not face-to-face?

The difference between conversation and writing is that during a conversation we give the other person time to understand what we’ve said. We pause between sentences, repeat ourselves and space our ideas apart.

Debra Jason is founder and operator of The Write Direction, a website dedicated to best practice copywriting for consumer and business-to-business promotional brochures, catalogues, direct mail packages, Web sites and more.

To read her top tips in full click the ‘download’ link below.