The role of direct mail in direct marketing in a digital age

Does direct mail still have a role to play in this digitally obsessed age? And if so, what is that role? How can it be used most effectively? And where can it still deliver over and above other channels?

In a new presentation, Matthew Caldwell Nichols and Mike Moore of Precision Marketing Group explain the role direct mail can play in integrated campaigns.

They provide examples of campaign case studies demonstrating integration in practice. In addition, they provide practical tips on how to minimise cost and maximise return.

To read this presentation in full, click the ‘download’ button below.