Travel marketing - connecting the physical to digital

eBridge Solutions explains how travel marketers can connect physical marketing to digital to improve results, for example, by bringing holiday destinations to life.

Using recent case studies with the Malta Tourism Authority and airline Lufthansa, the presentation explains how marketers can create strong emotional appeal for their brands by using an interactive iKyp direct mailer. The mailer engages recipients with brand messages offline, then immerses them in personalised rich media to drive sales and sign-ups for loyalty programmes. 

This technique allows marketers to:

- Boost sales and loyalty, with recent eBridge travel campaigns recording a 10% uplift in bookings and a 60% increase in loyalty programme sign-up.
- Personalise travel pieces to make them unique to each customer.
- Use direct mail and digital to encourage recipients to interact with a brand.
- Track campaign metrics in real time across each stage of the customer journey.

This presentation was given at Royal Mail's Keep your travel customers loyal seminar on 29 March 2010. If you are interested in attending future sessions, please contact us.