Why the consumer purchase journey is now social

Social media matters.... friend recommendations, reviews, Facebook, mobiles and other personal communications mediums all now count in the marketing mix. We live in an integrated world.

For example, 70% say that recommendations by friends get their vote, over 60% rate others' reviews, with many turning to their smartphone and Facebook to research their purchases as Richard Anson, CEO of Reevoo, explains.

This case study explores today's social adventure and provides six key hints and tips that can help reap the rewards of the new consumer purchase journey.

Read more articles on integrating direct mail and social media.

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