The 90 minute marketing masterclass (book extract)

In the first of an exclusive series of articles for the Mail Media Centre, Chartered Marketer and CIM Fellow Dee Blick, one of the UK’s best-selling small business authors, shares extracts from each chapter of her latest book ‘The Ultimate Small Business Marketing Book’. 

Featuring powerful tips, tools and real-life examples, the book reached number one in Amazon UK's sales and marketing chart within 48 hours of its launch.

In this extract from chapter one, 'The 90 minute marketing masterclass', Dee explains why marketing is important, why it doesn't have to be expensive and how direct mail can play a role.

Find out more about Dee at her website, The Marketing Gym.   

To read this article in full click the ‘download’ link below.