Get the latest facts and figures on direct mail from leading industry data and media organisations. Our charts and tables are in PowerPoint format for you to download and use in your own presentations.

Automotive 

• New car buyers’ attitudes to direct mail
• Consumer insights - communications from car dealerships
• Consumer insights - car ownership in the UK
• How direct mail works in the automotive sector

Charity 

• Consumer insights – charity donor behaviour
• How direct mail works in the charity sector

Coupons and door drops

• Consumer insights – shoppers’ use of coupons
• Consumer response to door drops
• Consumer insights - mail and coupon use

Data/consumer trust

• Consumer Panel Response Rates 2009-2011
• Contacting existing customers in light of the Cookie Law

Environment

• Direct mail and the environment

Finance and insurance 

• Consumer insights - mail and financial services champions
• How direct mail works in the credit card sector
• How direct mail works in the loans sector
• How direct mail works in the personal banking sector
• How direct mail works in the general insurance sector
• How direct mail works in the home insurance sector
• How direct mail works in the motor insurance sector

Leisure and entertainment

• Attitudes to mail among gym members
• Consumer insights – direct mail and the leisure and entertainment sector
• Consumer insights – direct mail and holidaymakers

Mail and marketing trends

• Direct mail effectiveness
• Mail volumes and response rates by industry sector 2010
• Trends in consumer and business direct mail volumes

Media and integrated campaigns

• Direct mail and social media
• Not everyone uses the internet
• Consumer insights – response to direct mail via the internet
• How direct mail works in the publishing sector

Medical and Pharmaceuticals

• Attitudes to mail among adults who are members of slimming clubs or who purchase slimming products
• Attitudes to mail by adults with private medical insurance
• Mail in the pharmaceutical and vitamin sectors 

Property

• Consumer insights – direct mail and people interested in property

Retail

• Attitudes to mail among adults who shop for food and drink from online grocers
• Attitudes to mail by adults who shop for DIY or gardening products
• Direct mail and the wine sector
• Consumer insights – direct mail and supermarket loyalty card holders
• Consumer insights – direct mail and people interested in fashion
• How direct mail works in the retail sector
• Consumer insights - spending on luxuries
• How direct mail works in the home shopping sector
• How direct mail works in the cosmetics and toiletries sector

Telecoms and technology

• Direct mail and the bundled home communications sector
• Consumer insights - broadband and telecommunications
• How direct mail works in the telecoms sector
• Consumer insights – direct mail in the gadget sector

Travel

• Attitudes to mail by adults who have stayed in British hotels in the past year

Utilities

• How direct mail works in the utilities sector

Target audience

According to age, class and gender.

• Consumer insights - the boomerang generation 
• Consumer insights – direct mail and social classes ABC1
• Consumer insights – direct mail and social classes C2DE
• Consumer insights – direct mail and men
• Consumer insights – direct mail and women
• Consumer insights – direct mail and households with children
• Consumer insights – direct mail and people aged 15-19
• Consumer insights – direct mail and people aged 16-24
• Consumer insights – direct mail and people aged 25-34
• Consumer insights – direct mail and people aged 35-44
• Consumer insights – direct mail and people aged 45-54
• Consumer insights – direct mail and people aged 55-64
• Consumer insights – direct mail and people aged 65+ and grandparents
• Consumer insights – direct mail and nest builders
• Consumer insights – direct mail and students
• Consumer insights – direct mail and speakers of foreign languages
• Consumer insights – divorcees
• Targeting the digitally disadvantaged
• Understanding the UK's online and offline communities