Get the latest facts and figures on direct mail from leading industry data and media organisations. Our charts and tables are in PowerPoint format for you to download and incorporate in your own presentations.

The data covers mail response rates and volumes in different industry sectors; trends, insights and mail consumption across different target audiences; market data and media spend; and mail consumption in conjunction with other media channels.

Automotive

• How direct mail works in the automotive sector

Charity

• How direct mail works in the charity sector

Data

• Fast.MAP/DMA Marketing-Gap Survey - data protection

Environment

• Direct mail and the environment

Finance and insurance

• Consumer insights – direct mail and the credit card sector
• Consumer insights - mail and financial services champions
• DMA Financial Tracker Study 2009 - Regional Analysis
• How direct mail works in the credit card sector
• How direct mail works in the loans sector
• How direct mail works in the personal finance sector
• How direct mail works in the general insurance sector
• How direct mail works in the home insurance sector
• How direct mail works in the motor insurance sector

Leisure and entertainment

• Consumer insights – direct mail and the leisure and entertainment sector
• Consumer insights – direct mail and holidaymakers

Mail trends

• Trends in consumer and business direct mail volumes

Media and integrated campaigns

• Consumer insights – response to direct mail via the internet
• How direct mail works in the publishing sector

Pharmaceuticals

• Mail in the pharmaceutical and vitamin sectors 

Property

• Consumer insights – direct mail and people interested in property

Public sector

• Mail in the public sector

Telecoms and technology

• How direct mail works in the telecoms sector
• Consumer insights – direct mail and people interested in technology
• Consumer insights – direct mail in the gadget sector

Retail

• How direct mail works in the retail sector
• Consumer insights – direct mail and different types of shopper
• Consumer insights – direct mail and supermarket loyalty card holders
• How direct mail works in the home shopping sector
• How direct mail works in the cosmetics and toiletries sector
• Consumer insights – direct mail and people interested in fashion
• How direct mail mail works in the fashion sector

Utilities

• Consumer insights – direct mail and utilities companies
• How direct mail works in the utilities sector

Target audience

According to age, class and gender.

• Consumer insights – direct mail and social classes ABC1
• Consumer insights – direct mail and social classes C2DE
• Consumer insights – direct mail and men
• Consumer insights – direct mail and women
• Consumer insights – direct mail and households with children
• Consumer insights – direct mail and people aged 15-19
• Consumer insights – direct mail and people aged 16-24
• Consumer insights – direct mail and people aged 25-34
• Consumer insights – direct mail and people aged 35-44
• Consumer insights – direct mail and people aged 45-54
• Consumer insights – direct mail and people aged 55-64
• Consumer insights – direct mail and people aged 65+ and grandparents
• Consumer insights – direct mail and nest builders
• Consumer insights – direct mail and students
• Consumer insights – direct mail and urbanites
• Consumer insights – direct mail and speakers of foreign languages