Attitudes to mail by adults who have stayed in British hotels in the past year

With the Olympics and Royal Diamond Jubilee coming up next year the British hotel industry will be gearing up for a good year.

To take advantage of the situation, it is recommended that travel suppliers  include direct mail as part of their advertising mix.

This new presentation from the Mail Media Centre has been compiled using data from both TGI and Ebiquity.

Key facts include:
 

•         42% of visitors to hotel chains in the UK prefer to be contacted by mail by companies that they are a customer of (email 31%). (Ebiquity 2010)

•         Hotel visitors (for holiday or personal reasons) are 30% more likely than the average UK adult to be a frequent responder to mail (TGI Q3 2011).

•         51% of UK hotel visitors have taken action after receiving direct mail in the past 12 months (TGI Q3 2011).

•         68% of UK hotel visitors welcome mail that is meant to reward their loyalty (BMRB 2010).

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