Attitudes to mail by adults who shop for DIY or gardening products

Customers who shop for DIY or gardening products are more likely to be frequent responders to mail than for any other media, reveals a new report from the Mail Media Centre.

Compiled from information from TGI and Ebiquity it reveals that 49% of DIY consumers have taken action after receiving mail in the past year. 

Other key findings include:

·         Of the £96m spent between August 10 and July 11 around 16% was spent on direct mail (Nielsen). There were 51 companies that mailed more than 100k items (Ebiquity).

·         Customers who shop for DIY or gardening products are more likely to be frequent responders to mail than for any other media, having a quintile of 120 (TGI).

·         65.6% welcome mail from companies they are already a customer of (BMRB).

To read this report in full, click the ‘download’ button below.