MMC>Knowledge centre>Facts & figures>Consumer insights – direct mail and people interested in fashion
Consumer insights – direct mail and people interested in fashion
Author: MMC
Date: 15 June 2009
Fashion retailers face the combined pressures of a weaker pound and rising manufacturing costs. This 2009 MMC report focuses on people interested in fashion and uses Mintel, TGI, BMRB and Billetts research to analyse the attitudes and actions of this lucrative target audience.
Key findings include:
Over five million adults interested in fashion articles bought or ordered something in response to direct mail in the last 12 months.
They are 50% more likely than the average UK adult to be a heavy direct mail consumer.
86% like receiving money-off vouchers, special offers and coupons in the post.
Over two million responded to direct mail through the internet.
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