Consumer insights – direct mail and nest builders

Nest builders are married 15 to 34 year olds who don't have any children and account for about 5% of the UK population.

But what sets them apart from other people in their age group is their spending – particularly on home improvements and white goods.

This 2011 MMC report uses TGI and BMRB data to examine how they spend their household income and how they respond to different media.

Key findings about this pre-family group include:

•         Nest builders are more likely than the average 15 to 34 year olds to have loans and credit cards

•         Nest builders are 17% more likely than the UK average to be high responders to direct mail

•         Nest builders are more likely than the UK average to like receiving money-off vouchers and coupons

•         Nest builders are more likely than average adults to follow up direct mail

To read these findings in full click the ‘download’ link below.