Consumer insights – direct mail and people aged 15-19

Teenagers have a positive attitude to mail – particularly if it engages their senses – and respond to it well. Yet they are under-mailed by marketers and advertisers.

This MMC report from July 2009 uses TGI and BMRB data to examine how young people aged between 15-19 respond to direct mail and other media channels.

Key insights include: 

• Their media consumption compared with the UK average

• They are more likely than the average UK adult to open all their post

• Teens like receiving customer catalogues and magazines

• 35% of 15-19 year olds have done something in the past 12 months as a result of the direct mail they’ve received.