MMC>Knowledge centre>Facts & figures>Consumer insights – direct mail and people aged 25-34
Consumer insights – direct mail and people aged 25-34
Author: MMC
Date: 29 July 2009
The 25-34 age group are significantly under-mailed and received only 5.1% of all mailings sent in the past year, yet they are 26% more likely to respond to direct mail than the average UK adult - particularly via the internet or a visit to a store.
This 2009 MMC presentation uses research by TGI, BMRB and Billetts to explore the opportunities for targeting this audience and gaining share of voice.
Key findings include:
80% like receiving coupons and money-off vouchers
95% will open mail from a company if they are considering buying that type of product
968,000 of them responded to direct mail via the internet in the past year
47% of 25-34 year olds have done something in the past 12 months as a result of the direct mail they’ve received.
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